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Our last newsletter dealt with the issue of your emotional response to doing a presentation, which will be somewhere between the extremes of fear and flippancy. This time we ask: What do you want to achieve from this presentation? If someone asks you to put together a presentation, always check that they have a clear objective. Presentations take up time and energy so make sure there is value in doing it. Before you do anything about putting the presentation together you need to check that your objective is SMART and Well Formed - you can find more information about this SMART goals here and Well Formed Outcomes here. If you fail to test your objective your whole presentation is in jeopardy. Get to your objective by asking what kind of results you want to achieve. For example, you might want your audience to make a decision, buy your product, provide you with resources for a project, invest money in your business, give you a job, or change their behaviour. Also you need to think about the objectives your audience has. If you can help them achieve their own goals in some way, in other words if there is something in it for them, you are much more likely to succeed. When writing your presentation, you need to structure it like a piece of advertising copywriting to get people’s attention: 1. A great headline to capture people’s attention – you want people to turn up for your presentation, don’t you? 2. Focus on the benefits your idea offers. 3. Use ‘you’, so that the listener applies your idea to themselves. 4. Use interesting case studies – explain where this has been done successfully before. 5. Use testimonials – quote the people who have experienced the improvements. These are the foundation stones of any presentation, and if you miss out any of these stages, you risk losing impact, so it’s worth spending the time and effort upfront. Cure your fear of public speaking at HypnosisDownloads.com |
