How does our sales coaching impact your

bottom line figures?

Sales coaching is becoming an important way to deliver increased revenues.

The art of selling is commonly taught as a process involving 6 stages:

 

1. Before the sale begins
2. Understanding needs
3. Proposition of solution
4. Dealing with resistance
5. Gaining commitment/closing the sale
6. Follow-up and follow-through.

 

This is useful from the point of view of understanding where you are in the sale process and what you need to do next, but following the process will not necessarily get you the sale.

The fact is that ‘people buy from people’ – the decision to buy is made because of the relationship with the salesperson as an individual, not the company or even the product.  Successful salespeople know this and concentrate on building relationships, not just selling the benefits of their product.

Our sales coaching focuses on building relationships through understanding other people’s behavioural styles and dealing with them in the way they prefer, not necessarily in the way you prefer!

Coaching helps you to understand where your strengths lie and how to play on them.  It also helps you to identify where you are not so good and how to develop these areas.  It helps you to change strategy when things are not working, giving you more flexibility of behaviour.

To find out more about sales coaching to give you business growth please contact us.

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